Performance Marketing Course

Learn Performance Marketing through practical, hands-on training designed to help you plan, launch, manage, and optimize high-performing digital campaigns. Our Performance Marketing Course in Chennai covers Google Ads, Meta Ads, audience targeting, conversion tracking, lead generation, and campaign optimization, helping you build practical, job-ready skills you can apply to real businesses.

  • Master Performance Marketing from Basics to Advanced | Learn Google Ads, Meta Ads, campaign setup, targeting & optimization
  • Get Hands-On Performance Marketing Training | Work on live projects and gain practical experience with real-world campaigns
  • Learn Performance Marketing Strategies | Discover how to generate leads, drive conversions, and maximize advertising performance
  • Master Campaign Optimization | Learn bidding, audience targeting, budgets, conversion tracking & performance analysis
  • Build Job-Ready Performance Marketing Skills | Create portfolio projects with expert guidance and prepare for real client campaigns
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100%

Hands-On Performance Marketing Training

10+

Marketing Tools & Strategies

5+

Live Campaign Projects

1:1

Expert Guidance

📚 SEO Course Syllabus

1. Introduction to Performance Marketing
  • What is Performance Marketing?
  • Performance Marketing vs Digital Marketing
  • Performance Marketing Funnel
  • Paid, Owned & Earned Media
  • Key Performance Marketing Channels
  • Understanding KPIs, Goals & Campaign Objectives
2. Marketing Funnel & Customer Journey
  • Awareness, Consideration & Conversion
  • Customer Journey Mapping
  • Lead Generation vs E-commerce Campaigns
  • Understanding Target Audiences
  • Creating Customer Personas
  • Campaign Planning & Strategy
3. Google Ads – Search Advertising
  • Google Ads Account & Campaign Setup
  • Keyword Research & Search Intent
  • Keyword Match Types
  • Search Ad Creation
  • Ad Extensions & Assets
  • Bidding Strategies
  • Budget Planning
  • Campaign Optimization
4. Google Ads – Display, Video & Performance Max
  • Google Display Campaigns
  • YouTube Advertising Basics
  • Video Campaign Setup
  • Performance Max Campaigns
  • Audience Signals
  • Remarketing Campaigns
  • Campaign Performance Analysis
5. Meta Ads – Facebook & Instagram
  • Meta Business Manager Setup
  • Facebook & Instagram Campaign Structure
  • Campaign Objectives
  • Audience Targeting
  • Custom & Lookalike Audiences
  • Ad Creative & Copy
  • Lead Generation Campaigns
  • Meta Ads Optimization
6. Conversion Tracking & Analytics
  • Understanding Conversions
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Google Ads Conversion Tracking
  • Meta Pixel & Conversions API Basics
  • Event Tracking
  • UTM Parameters
  • Measuring Campaign Performance
7. Landing Pages & Lead Generation
  • Landing Page Fundamentals
  • High-Converting Landing Page Structure
  • Call-to-Action (CTA) Optimization
  • Lead Forms & Conversion Elements
  • Lead Quality Analysis
  • Conversion Rate Optimization (CRO)
  • Connecting Ads with Landing Pages
8. Performance Marketing Metrics
  • Impressions, Clicks & CTR
  • CPC, CPM & CPA
  • Conversion Rate
  • Cost Per Lead (CPL)
  • Return on Ad Spend (ROAS)
  • Customer Acquisition Cost (CAC)
  • Lifetime Value (LTV)
  • Understanding Campaign Reports
9. Campaign Optimization & Budget Management
  • Campaign Performance Analysis
  • Budget Allocation
  • Bid Management
  • Audience Optimization
  • Keyword & Placement Optimization
  • Ad Creative Testing
  • A/B Testing
  • Scaling Winning Campaigns
  • Reducing Cost Per Lead
10. Remarketing & Retargeting
  • What is Remarketing?
  • Website Visitor Audiences
  • Customer Lists
  • Google Remarketing
  • Meta Retargeting
  • Cart & Product Retargeting
  • Retargeting Funnel Strategy
  • Frequency & Audience Management
11. Real-Time Performance Marketing Projects
  • Build Google Ads Campaigns
  • Create Meta Ads Campaigns
  • Set Up Conversion Tracking
  • Create Landing Page Campaigns
  • Generate & Analyze Leads
  • Optimize Live Campaigns
  • Prepare Campaign Performance Reports
  • Work on Real-World Business Scenarios
12. Performance Marketing Strategy & Career Preparation
  • Building a Complete Performance Marketing Strategy
  • Client Campaign Planning
  • Campaign Budget & Media Planning
  • Creating a Performance Marketing Portfolio
  • Preparing Campaign Case Studies
  • Client Reporting & Presentation
  • Freelancing & Client Acquisition Basics
  • Interview Preparation & Career Guidance

Benefits

  • Hands-On Performance Marketing Training
  • Master Essential Marketing Tools
  • Real-World Campaign Experience
  • Complete Performance Marketing Skills
  • Learn Latest Marketing Strategies
  • Build Job-Ready Skills
  • Career & Placement Support
  • Master Ads & Optimization
SEO Course

Who this Course for

Students

Fresh Graduates

Working

Business Owners

Freelancers

Entrepreneurs

Creators

Career Changers

Course Information

Highlights

  • Course Duration - 3 Months
  • Timing - 7:30 - 9:00 PM
  • No:of Seats - 15
  • Certificate
  • Recorded Classes - Lifetime Access

Course Fees

  • Course Cost - 6,999
  • Monthly - EMI Available
  • Lowest Price in the Industry

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Performanace Marketing Course

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