Google Ads


Learn Google Ads through practical, hands-on training designed to help you create, manage, and optimize high-performing campaigns. From keyword research and ad creation to audience targeting, conversion tracking, and campaign optimization, work on real projects and build job-ready skills you can apply to real businesses.

Google Ads Course

100%

Hands-On Google Ads Training

10+

Google Ads Tools & Strategies

5+

Live Campaign Projects

1:1

Expert Guidance

📚 Google Ads Course Syllabus

1. Google Ads Fundamentals
  • Introduction to Google Ads & PPC
  • How Google Ads works
  • Google Ads account structure
  • Campaign types & objectives
  • Understanding CPC, CTR, CPA & ROAS
2. Keyword Research for Google Ads
  • Understanding search intent
  • Keyword research methods
  • High-intent & commercial keywords
  • Keyword Match Types
  • Negative Keywords
3. Search Campaign Setup
  • Creating a Google Ads campaign
  • Campaign goals & settings
  • Location & language targeting
  • Budget & bidding strategies
  • Ad scheduling
4. Responsive Search Ads
  • Creating effective search ads
  • Headlines & descriptions
  • Ad relevance & quality
  • Writing high-converting ad copy
  • Using assets and extensions
5. Audience & Targeting
  • Audience targeting fundamentals
  • Demographic targeting
  • In-market & affinity audiences
  • Remarketing audiences
  • Location & device targeting
6. Landing Pages & Conversion Optimization
  • Creating effective landing pages
  • Landing page relevance
  • Conversion-focused design
  • Call-to-action optimization
  • Improving Quality Score
7. Conversion Tracking
  • Understanding conversions
  • Google Ads conversion tracking
  • Website & form conversions
  • Google Analytics integration
  • Tracking leads and sales
8. Display Advertising
  • Introduction to Google Display Ads
  • Display campaign setup
  • Banner & responsive ads
  • Audience targeting
  • Remarketing campaigns
9. Performance Max Campaigns
  • Introduction to Performance Max
  • Campaign setup & objectives
  • Asset groups
  • Audience signals
  • Performance monitoring & optimization
10. Google Shopping & YouTube Ads
  • Google Shopping fundamentals
  • Product feed basics
  • YouTube advertising overview
  • Video campaign setup
  • Audience & placement targeting
11. Campaign Optimization & Analytics
  • Understanding campaign performance
  • CTR, CPC, CPA & ROAS analysis
  • Bid & budget optimization
  • Search terms analysis
  • A/B testing & campaign improvements
12. Live Google Ads Project & Career Preparation
  • Build a complete Google Ads campaign
  • Keyword research & campaign planning
  • Ad creation & conversion tracking
  • Campaign optimization
  • Client reporting & presentation
  • Portfolio & interview preparation

Benefits

SEO Course

Who this Course for

Students

Fresh Graduates

Working

Business Owners

Freelancers

Entrepreneurs

Creators

Career Changers

Course Information

Highlights

Course Fees

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Google Ads Course

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